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Tales and Tips from Agile Software Projects

There's no such thing as a $99 Brake Job

Posted by kenhoward on July 16, 2008

I have a rant today. This isn’t my typical blog content, but I wanted to get it off my chest, and hopefully save others from the troubles I experienced yesterday.

My son took the car to Just Brakes yesterday for the $99 brake job that is the cornerstone of their advertising. Brilliant marketing – poor execution. Actually, brilliant execution if their goal is not to sell $99 brake jobs. An hour after my son dropped off the car I got the call – my $99 brake job was going to cost a minimum of $530 for just the rear. It was like pulling teeth to get a detailed breakdown of the costs over the phone- the manager kept telling me that they would all be on the printout I receive after I pay for my repaired car. Interestingly, he told me that in addition I needed to seriously consider new brakes in the front too. This was interesting since I just got new brakes in the front 3 months ago.

Anyway, to make a long story short, I discovered that $99 only applies to certain brakes that they have in stock. After some Googling I learned that this is a common ploy that they use. In Marketing 101 they called this “bait and switch”, but that’s illegal, so there must be a loophole that the Just Brakes folks have found a workaround for.

Anyway, I finally got the detailed breakdown of costs and called a reputable mechanic that I’ve used in the past. He quoted me a price that was half of the Just Brakes price, so I picked up my unrepaired car from Just Brakes and won’t be back again.


2 Responses to “There's no such thing as a $99 Brake Job”

  1. charlesgary said

    At Just Breaks, we really DO care… about exploiting the public for our gain!Good for you, Ken.

  2. Hector Rodriguez said

    I took my PT Cruiser in for a $99 brake job at Just Brakes. The original quote was $997, which after some haggling was brought down to just under $400. While there, I spoke with one of the employees and they pointed to a car on the rack belonging to a female and they told me that her charges totaled $1,000.00. What can be done about being overcharged for this? I have already passed on some word-of-mouth advertising which has not added to their customer base. No one that I have spoken with since intends on ever going to Just Brakes. They are crooks!!!!

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